A Critical Review on Value Co-Creation: Connotations, Evolution and Mechanisms
نویسندگان
چکیده
منابع مشابه
Value co-creation in service logic: A critical analysis
The underpinning logic of value co-creation in service logic is analysed. It is observed that some of the 10 foundational premises of the so-called service-dominant logic do not fully support an understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practice. Without a thorough understanding of the in...
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ژورنال
عنوان ژورنال: Service Science and Management
سال: 2016
ISSN: 2324-7908,2324-7916
DOI: 10.12677/ssem.2016.51001